You’ve seen the commercials and infomercials. They tell you the product is fabulous (of course it is!) and it will save you time, money, take years off your looks, make your spouse happier, reunite you with your passion to live, keep your cat from plotting against you…you know, the basic things that any run of the mill infomercial product is clearly capable of without over promising. “I really believe that food dehydrator will bring our family closer together! And I can store it next to my Set It and Forget It Rotisserie. Now where did I put that?”
Frankly, I kind of like listening to all of the features and “owner/user experiences” and clearly some of these hucksters have talent, even if their products are chintzy and possibly dangerous. But what I never enjoy is the part where they tell me the value. How do they know the value?
Even Wikipedia defines value as follows: “the value of a product is the mental estimation a consumer makes of it. Formally, it may be conceptualized as the relationship between the consumer’s perceived benefits in relation to the perceived costs of receiving these benefits.” Either way, they are telling me they know my mental estimation and what I perceive as the benefit. Can the guy selling the “Aluma Wallet” read my mind? Maybe I need an Aluma Helmet!
Whether you like the products As Seen On TV or not, I am sure you can agree that the real value is something you the consumer will decide. What is the value of your time? I would imagine that is something you really want to decide for yourself.